Graphic design is one of my biggest passions. It is the perfect complement to every design, the one that provides the coherent element to all the other ramifications of art and design. It is also always important to consider the public we are designing for, from composition to volumes and lines, everything has to be thought trough in order to make sense to the public's eye.
For my personal logo I wanted it to be as simple as possible but easily recognizable. The main concept was the balance between organic and straight lines, as well as volume and weight. This contrast in the graphic identity was to enphizes my flexibility to do strategic and logic work, but also more fluent and artistic work.
I wanted to capture as much of my personality as possible. The boldness of the colors represent how adventurous I want to be in my professional life and to understand that it is ok to break some rules too.
The aesthetic line is simple, clean and harmonious, something I want to achieve in my work, but always letting in some room for fun colors, unexpected twists and freedom to be.
"Esa Prenda" was a project desgined as a printable magazine based on a concept inspired by fanzines. The goal was to create an easily accessible document that recovered information about the rich history and cultural-social impact of traditional and typical mexican garments and accesories today.
Brochure designed for a project proposal presented to Awaji Youth Federation, Japan. The objective of the design was to present complex information in an exciting, fun and easy to understand way. More than 2,000 proposals were submited, thus it was necessary to catch the attention of the decision comittee with its layout, composition, use of colors, graphic elements and illustrations.
Fuji Kitchen is a japanese restaurant which concept revolves around Tokyo's Izakayas. The inspiration for the logo comes from Hokusai's 1832 painting "Southern Wind, Clear Morning", also known as the Red Fuji.
The color palette was resourced from the predominant colors in the painting. The calmness, simplicity and elegance that the painting evokes were the same elements the restaurant wanted to inspire to their clients.
The graphic design had to harmonize with the interior design so that the entire concept could be coherent, so to work that through we opted to find the balance between the minimalism the graphic design required and the maximalism the interior design had. This was achieved through graphic elements of balance, volume and composition.
The go to boxes required paper for the inside of the packages, so this was the proposed design. It needed to be fun, bold and clean.
The variations of colors could be used in the menus, as well as business cards, uniforms and social media features.
The uniform was intended to be as casual and comfortable as possible going along with the initial concept of Izakaya stands. A graphic t-shirt was the obvious edgy choice, so we took advantage of the already designed graphic elements to continue with the same path of components clients could associate with the brand right away.
For S&G I designed the tables, graphic identity, brochures and catalogs. They opted for a minimalist aesthetic in which they wanted to portray professionalism and elegance to their clients.
Marble and stone are hard and tough materials, so the graphic identity of the brand had to follow that visual line to be coherent. The clients were mostly working adults from 30 to 65 years old, meaning that they did not care as much for the graphic composition of the catalogue or brochure as much as they cared for the price and the quality of the object they were purchasing. That is why we removed as many extra elements as possible, only leaving the important information and going straight to the point.
The catalogue, brochures and business cards all were carefully designed to follow the same aesthetic line, giving the brand its own recognizable identity. The goal was for clients and potential buyers to easily identify our brand anywhere.
Riborns is a new indie local band that plays rock and alternative music. They reached out to me because they were having a War of Bands event and wanted to have their promotional poster attractively designed in order to have more people coming to their show.
The entire concept takes inspiration from underground rock bands from the 80s but with a twist of modernity. The illustration was a collab between the lead singer and me, he wanted to incorporate mystic elements that helped with the storytelling of their logo.
The concept for this branding was around familiarity and nature. We wanted to incorporate graphic elements that visually were friendly and gave a sense of peacefulness for the guests. The logo along with the colors were also used for social media and staff uniforms.
